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About heart failure1

The heart is a muscle. It squeezes and relaxes with each heartbeat to pump blood around the body.

With heart failure, the muscle becomes too weak or too stiff to work properly. Heart failure can be caused by a heart attack, high blood pressure, or lifestyle factors. It means the heart can’t contract with enough force, or fill with enough blood. As a result, less blood is pumped around the body.

This can lead to problems in other parts of the body as the organs and muscles don’t receive enough oxygen and nutrients.

Cause of heart failure

Heart failure can have many causes. For example, the heart muscle can be damaged by:

  • a heart attack
  • high blood pressure
  • lifestyle factors

The good news is that making positive lifestyle changes can help those with heart failure better manage their condition.

Learn about the impact of heart failure


  1.  What is Heart Failure? Available at : Accessed on 5th December 2016.

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Raising Heart Failure Awareness in Florence

We headed to Florence with our stunning LED heart to raise awareness of heart failure and collect your donated heartbeats. See highlights from the event by watching the video below.

You can also see this video on Youtube

Raising Heart Failure Awareness in Dublin

On European heart failure awareness day in May 2016, Keep It Pumping dropped into a shopping center in Dublin to raise awareness of heart failure. See how the day went by watching the video below.

You can also see this video on Youtube

Keep It Pumping supports American Heart Association walks

Keep It Pumping participated in 6 awareness walks in 2015. See how we provided heart-healthy education materials to all those involved.

Don’t fail your heart

Join us on a video journey about heart failure.

Putting our print on Italy

Keep It Pumping joined a special event in Rome, Italy. We teamed up with local artists to create a fun and innovative symbol of awareness. You can see pictures of the event on the Keep It Pumping Facebook page and watch a video of the event below.

Toy-brick heart stop: Basel

Novartis continued the toy-brick heart project at its campus in Basel for European Heart Failure Awareness Day. The heart sculpture took shape, brick by brick, all for heart failure awareness. Watch the video to learn more!